Alex Lu our CEO brings with him more than 20 years of high-tech engineering, finance and marketing leadership experience. He had spend many years with a Taiwanese company where he had gained vast experience through his access to various state-of the art manufacturing plants in Korea, Hong Kong, Japan, Taiwan, etc. Alex Lu spent many years with Visa International in his previous as appointment. As their Marketing Operations Consultant (Malaysia Market) where he spearheaded a team of aggressive marketers. Later as their Sourcing, Technical and Procurement Consultant (Asia Pacific Region) he was responsible in the areas of branding and promotions. Visa gained considerable market share and market place visibility with his Points of sales Brand Development Program.

As the Head of Procurement and Sourcing Specialists in Visa International had him liasing with 200 suppliers at any given time. In addition to working with numerous emerging companies he had built a portfolio of suppliers from commercial to industrial sectors throughout Asia Pacific. His compliance to the standards se by Visa International enabled him to cater to the needs of Points of Sale Materials in the Asia Pacific Region. He also was called upon by Visa International to arbitrate on production issues even as far as Seoul, Korea.

His experience and tireless efforts to ensure suppliers, adherence to the stringent requirements set by Visa International was instrumental in driving him to be an advisor and also participated in drawing up procedures and implementing ISO9000 quality Assurance in manufacturing and Industrial sectors. Recognized for his tireless and unselfish efforts, as well as his shrewd negotiation skills, these very traits have made him the successful businessman he is today.

Alex Lu commands the respect of his colleagues and peers in this industry, his vision is to lead and direct the company to be a global leader in the e-commerce industry. He was CEO of i-Cash prior to his current position and was involved with the development of the i-Cash global loyalty program.