| |
The URewards Loyalty Engine has key features of the Intelligent ECRM (‘Electronic Customer Relationship Management’), which is scalable and expandable.
Features of ECRM
- Data mining, profiling, demography, for merchants to enhance or search/ explore customer spending.
- Engine works on an open pool concept. This allow merchants to enjoy benefits when other card members spend at their outlets in UR programme. The merchants are able to view other member profile when they spend. Thus it increases
the merchants customer base rapidly.
- Through the open, comprehensive, thorough and advanced system, merchants are able to comprehend the customers’ needs easily with the access of the members’ database and utilize searching functions. The information that are accessible includes- Top Customers Reports such as Total Sales Amount, Single Sales Amount and Number of Transactions.
To boot the features of this ECRM, the SMS Portal provided an useful tool for merchants to communicate directly and effectively to the members on promotions, or even to sending out well-wishes on birthdays or special occasions. This would attract the customers’ attention and loyalty.
|
