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Company Background |
Founded in 2005 by a team blended with knowledge and experience, Universal Rewards is a fast expanding loyalty program operator management in the country and regional market.
We aim to achieve a greater business success with our unique formula combined with our vision and mission strategy.
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Our Vision |
Our vision is to become one of the leading loyalty program operator management in local and regional market.
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Our Mission |
As a fast expanding loyalty management company, we place our clients as our key partner by providing proven and effective program service. We are committed to create a win-win-win strategy in our approach in meeting delivery values to our business partners.
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Our Core Values |
We emphasize core values in technology innovation and deliveries and value our staff contribution in extending excellent service to our business partners.
Key Management Team
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Alex Lu
Chief Executive Officer
Alex Lu brings with him more than 20 years of high-tech engineering, finance and marketing leadership experience. He spent many years with a Taiwanese company gaining vast experience in various state-of-the-art manufacturing plants in Korea, Hong Kong, Japan, Taiwan and other East Asian economies. Prior to that he has headed various senior posts - from Marketing Operations Consultant (Malaysia Market) to Sourcing, Technical and Procurement Consultant (Asia Pacific Region) and Head of Procurement and Sourcing Specialists - within Visa International where he built his repute and insight into opportunities in the Aggregator business.
His experience, tireless efforts, and excellent negotiation skills were instrumental in driving manufacturers and suppliers to meet the standards set by Visa International and gain ISO9000 quality assurance certification as well.
Alex Lu commands the respect of his colleagues and peers in this industry. His vision is to lead and direct the company to be a global leader in the e-commerce industry. |
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CW Loke
Chief Technology Officer
Loke Chek Weng holds a Bachelor of Science in Computing Degree with Honours from University of Portsmouth, UK and a Diploma in Technology (Electronics) from Tunku Abdul Rahman College, Kuala Lumpur.
Loke has more than 20 years of extensive experience in both hardware and software designing, and is head of R&D for a number of large corporations, such as Accent Technology Sdn Bhd, Likom Sdn Bhd and an OEM manufacturer.
One of his greatest achievements was the development of the world’s first BIOS (Basic Input Output System) for IBM compatible PC that comes with anti-virus feature. |
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