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Universal Rewards (URewards) is a loyalty and membership management programme that is built around individual, companies and various associations who can either single retail business, chain outlets or large diversified businesses throughout the countries.

Our programme scheme works on customers joining as a membership of the URewards to accumulate and redeem Points from their spending at participating merchants.

In today’s modern context, loyalty is viewed in a different perspective. Loyalty is now placed on utmost importance when it comes to impacting profitability. It is not just about offering points or discounts anymore. It is an overall re-defined strategy into a new approach with the aid of technology, to maximize customer value and profit.

At Universal Rewards, we have a dynamic approach that runs on the basis of a win-win-win formula for all parties. This loyalty and membership management programme has been proven to gain growth and breakthroughs in membership and revenues.

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Why URewards

Our loyalty program is designed to enhance customer loyalty towards benefiting both for card member and participating merchant. Our added value products and services bring a win-win-win approach for our participating partners.

Our key features benefits to merchants

  1. A business model on cross selling methodology to increase profit.
  2. A common pool platform operating model.
  3. Benefits from existing customers database to tap.
  4. No expiry on membership card and Points.
  5. Ability to build co-brand card alliance platform with merchant.
  6. Our scalable and robust loyalty engine and meet the banking security standard.
  7. Opportunity to access to our ECRM for strategic marketing planning and initiatives.
  8. International operation ready and cross boundaries acceptance in Malaysia, Singapore, Philippines and Indonesia.
  9. A simple and effective fixed value of Points model, win-win-win (the denomination is based on the currency of each country operation.

Common pool platform. A common pool platform is a pool of merchants with difference segment of businesses in URewards loyalty program. It creates a choice for card members to spend at any of the participating URewards merchant and at same time accumulate Points and Redeem merchandises or services.

 


 

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